Agua De Cheiro: JUST ROMANCE

Credits & Description:

Category: ii. Core FMCG

Advertiser: ÁGUA DE CHEIRO

Product/Service: JUST ROMANCE COLOGNE

Agency: HARDY DESIGN

Date of First Appearance: Oct 1 2010

Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL

Creative Director: Mariana Hardy (Hardy Design)

Designer: Mariana Hardy (Hardy Design)

Account Director: Cynthia Gambogi Massote (Hardy Design)

Account Manager: Marina Lacerda (Hardy Design)

Media placement: Perfume Box And Flask - Brazil - 1 November 2010



Describe the brief from the client

Água de Cheiro is a Brazilian cosmetic manufacturer with 700 points of sale, meeting the need for mass production of beauty products among emerging classes, without neglecting the aspect of aspirations.



Launch new youthful, floral, romantic and elegant cologne.



Describe the challenges and key objectives

Flask was chosen and, by the end of the process we were surprised by the supplier that he wasn't able to decorate the flask broadly all over the surface. So we had to adapt our identity to the narrow area in the middle.



Describe how you arrived at the final design

We developed an ethereal, water-color illustration rich in overlaid details and finish. The fonts with curves and details are very feminine.



Give some indication of how successful the outcome was in the market

Just Romance is a young fragrance that pleases every woman and it has been very successful as a gift. The product topped expectations.