Alzheimer Forschung Initiative: KEEP YOURSELF IN MIND

Credits & Description:

Advertiser: ALZHEIMER FORSCHUNG INITIATIVE
Agency: OGILVY GERMANY
Category: Online Digital Design
Advertising campaign: KEEP YOURSELF IN MIND
Coding: Alin Ameiroaie (Redworks Gmbh)
Creative Director: Andreas Steinkemper (Ogilvy & Mather Advertising Gmbh)
Project Management: Anke Breuer (Ogilvy & Mather Advertising Gmbh)
Coding: Cristina Babii (Redworks Gmbh)
Chief Creative Officer: Dr. Stephan Vogel (Ogilvy & Mather Germany Gmbh)
Copywriter: Iris Maschauer (Ogilvy & Mather Advertising Gmbh)
Art Direction: Joern Beyer (Ogilvy One Gmbh)
Account Management: Natalie Hoffmann (Ogilvy & Mather Advertising Gmbh)
Executive Creative Director: Thomas Schwarz (Ogilvy & Mather Advertising Gmbh)
Creative Director: Markus Hirschl (Ogilvy One Gmbh)
Senior Art Director: Paul Kuna (Ogilvy & Mather Advertising Gmbh)
Coding: Tobias Block (Redworks Gmbh)
Illustration: Christian Eckert (Ogilvy One Gmbh)
Copywriter: Christopher Fink (Ogilvy & Mather Advertising Gmbh)
Copwriter: Golo Schenk (Ogilvy One Gmbh)
Art Direction: Jan Schulz (Ogilvy One Gmbh)
Account Management: Nadine Tillmanns (Ogilvy One Gmbh)

Client Brief Or Objective
Our goal was to reach as many people as possible to generate awareness for the Raum D therapy program and Alzheimer Forschung Initiative e. V..

Implementation
This installation was toured in large cities throughout Germany. A direct link onsite led visitors to keep-yourself-in-mind.de, an interactive platform which supports those affected as well as enabling families and friends to help them.

Outcome
The result: More than 5.200 exhibition visitors, 630 initial contacts, and correspondingly significant coverage in regional media.

Brief Explanation
We traced the life story of a patient, memory by memory – and displayed them in a 3D-model of a brain. Thus bringing this person’s special moments to life and making them physically accessible.