Amnesty International: Candle Campaign

Credits & Description:

Corporate Name of Client: Amnesty International
Head of Client Services: Marcel Hagmann/Nicole Ebinger
Agency Account Director: Michael Fucks
Media Planner: Nico Ammann
Agency: Ogilvy Germany, Frankfurt
Chief Creative Officer: Dr. Stephan Vogel
Creative Directors: Helmut Meyer/Lars Huvart/Peter Strauss
Copywriter: David Simons
Art Director: Christian Kuzman
Graphic Designer: Peter Belz
Photographer: Joachim Bacherl
Illustrator: Christian Kuzman
Concept/Cultural Reference:
Amnesty International brings injustice to light around the world. To communicate this simple message, we wanted to utilize a symbol that everybody knows – the Amnesty International candle.
The task was to raise awareness for those who are victims of injustice happening around the world.
Acts of violence and torture happen behind closed doors. In the dark. Where no one can see them. Amnesty International brings those situations to light.
Using negative space, we took the Amnesty candle’s wick to show something that otherwise would not be seen – a suffering victim.