ANDRÉ SIMÃO: ARCTIC IDENTITY

Credits & Description:

Category: Logo Design

Advertiser: ANDRÉ SIMÃO

Product/Service: CONSULTANCY SERVICES

Agency: HARDY DESIGN

Date of First Appearance: May 20 2010

Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL

Creative Director: Mariana Hardy (Hardy Design)

Designer: Luiz Felipe Bracarense (Hardy Design)

Account Director: Cynthia Gambogi Massote (Hardy Design)

Account Manager: Marina Lacerda (Hardy Design)

Media placement: Logo - Belo Horizonte, Brazil - 20 May 2010



Describe the brief from the client

Young consulting firm focused on M&A. Brand should transmit attributes important to a business, such as credibility, transparency, strategy and growth. Create name, logo and institutional material.



Describe the challenges and key objectives

Create a striking name and identity that could reflect the client's needs.



Describe how you arrived at the final design

We used concepts of strategy, planning and success associated with the famous bold Arctic expedition. The identity was inspired by hues of ice and its transparency, and graphic aspects referring to maps and charts. The peaks, icebergs and elongated shadows at the pole convey far-reaching projection.



Give some indication of how successful the outcome was in the market

The firm has just started to run their business. The client is very satisfied for having a professional look of a new company.