Apollo Tyres: TYRE ART

Credits & Description:

Category: Posters

Advertiser: APOLLO TYRES

Product/Service: TYRES

Agency: PUBLICIS COMMUNICATIONS

Date of First Appearance: Mar 20 2011

Entrant Company: PUBLICIS COMMUNICATIONS, Gurgaon, INDIA

National Creative Director: Emmanuel Upputuru (Publicis Capital)

Creative Director: Prasad Raghavan (Publicis Capital)

Creative Group Head: Umesh Baldaniya (Publicis Capital)

Creative Group Head: Rahul Bhuyan (Publicis Capital)

Media placement: Posters - Tyre Showroom - 15th January 2011



Describe the brief from the client

In the lines of Air Shows, Apollo Tyre was conducting a Drive Show; where expert drivers were to perform obstacle driving on the wheels of Apollo to demonstrate how good a grip the tyre gave.



Describe the challenges and key objectives

The challenge was to inform the public at large about the event, and the underlying objective being to inform people about the tyre's superior grip



Describe how you arrived at the final design

Because driving is considered an art, we did this poster which was more like a piece of art made out of tyre mark-effects rather than a paintbrush. And we put it up at various tyre showrooms.

The idea was to demonstrate how good a grip Apollo tyres gave and what promise the Drive Show will hold.



Give some indication of how successful the outcome was in the market

The show turned out to be quite a success. It witnessed heavy footfall, and generated a lot of goodwill for Apollo Tyres.