Argos: SMILES GUARANTEED

Credits & Description:

Advertiser: SHANGHAI HH RETAIL CO.
Agency: Y&R BEIJING
Category: Print and Poster Ads
Advertising campaign: SMILES GUARANTEED
Illustration: Andy Yang
Retoucher: Bruce Xie (Y & R Beijing)
CD: Donghai Liu (Y & R Beijing)
CCO: Nils Andersson (Y & R China)
CCO: Marcus Rebeschini (Y & R Asia)
Art Director: Ronnie Wu (Y & R Beijing)
GCD: Ronnie Wu (Y & R Beijing)
Art Director: Somjai Satjatham (Y & R Singapore)
Copywriter: Donghai Liu (Y & R Beijing)
Senior Copywriter: Gao Han (Y & R Beijing)
Copywriter: Nils Anderson (Y & R Shanghai)
Art Director: Nils Andersson (Y & R Shanghai)
Production: Kirby Ho
Art Director: Lo Weng Heng (Y & R Singapore)
Props Master: Rei Bo

Client Brief Or Objective
Argos is the leading digital retailer from the UK. But as a newcomer to China market, Argos is not recognized by consumers. Argos wanted to introduce itself to China, and to demonstrate what they are capable of.

Brief Explanation
The digital retailer brands in China are very similar in many ways. To create a set of visuals that communicates to target audience with distinctive brand elements.

Implementation
We combined the product in each delivery box with different service features, and then created 3 works with different themes.

Outcome
The campaign was very well accepted, Argos.cn becomes one popular digital retailer site in China after the campaign was launched.