Arrive Alive Design & Branding Coasters, 2 by Rethink
The Design & Branding titled Coasters, 2
was done by Rethink advertising agency for Arrive Alive in Canada. It was released in Mar 2017.
Arrive Alive: Coasters, 2
Brand
Media
Released
March 2017
Posted
March 2017
Market
Industry
Agency
Creative Director
Creative Director
Photographer
Copywriter
Copywriter
Art Director
Credits & Description:
Rethink Canada launched this outdoor campaign for Arrive Alive on St. Patrick's Day using old part of cars to create beer "Coasters."
Media: Outdoor/ Direct
Category: Public interest
Client: Arrive Alive
Geo: Canada
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Alex Bakker
Copywriters: Sean O'Connor, John Eresman
Photographer: Eric Arnold
Description: On St. Patrick's Day, Arrive Alive and The Emmet Ray bar served coasters made from car wrecks to partiers as a sobering reminder to not drink and drive. On the coasters were laser-etched messages.
This coaster used to be a car. That car never made it home.