Asics: LET IT GO

Credits & Description:

Category: Posters

Advertiser: ASICS

Product/Service: ASICS

Agency: BORGHIERH/LOWE

Executive Creative Director: José Henrique Borghi (Borghierh Lowe)

Executive Creative Director: Erh Ray (Borghierh Lowe)

Executive Creative Director: Fernando Nobre (Borghierh Lowe)

Creative Director: Fernando Nobre (Borghierh Lowe)

Art Director: Lindsei Barros (Borghierh Lowe)

Art Director: Daniel Massih (Borghierh Lowe)

Production Company: José Ressutti Jr. (Borghierh Lowe)

Production Company: João Albertini (Borghierh Lowe)

Illustrator: Éder Suria

Media placement: Poster Store - Asics Store - 04/25/12



Describe the brief from the client

Decorate the point of sale, in this case an ASICS store, with institutional messages of the brand.



Describe the challenges and key objectives

Finding an artistic language that responded well to what the idea demanded and that, at the same time, was innovative in order to attract the attention of the consumers.



Describe how you arrived at the final design

We opted for a conceptual and impacting illustration that summarized the motivation for running, in a unique image.



Give some indication of how successful the outcome was in the market

Besides transmitting an inspiring message to the consumers, the posters contributed to making the point of sale even more attractive.