Aston Martin: ASTON MARTIN

Credits & Description:

Category: Online Digital Design

Advertiser: ASTON MARTIN

Product/Service: ASTONMARTIN.COM

Agency: R/GA

Agency: R/GA

Senior Copywriter: Amanda Dorman (R/GA)

Open Standards Developer And Technical Project Lead: Ben Barnett (R/GA)

Senior Visual Designer: Ben Minton (R/GA)

Senior Producer: Catherine Cakir (R/GA)

Creative Director: Chris Williams (R/GA)

Vice President/Executive Creative Director: James Temple (R/GA)

Executive Producer: Liz Jarvis (R/GA)

Design Director: Lucio Rufo (R/GA)

Open Standards Developer: Martin Hyrsal (R/GA)

Open Standards Developer: Martin Spain (R/GA)

Executive Technical Director: Paul Abrelat (R/GA)

Associate Creative Director: Peter McClelland (R/GA)

Quality Assurance Engineer: Razvan Creanga (R/GA)

Media placement: Website - Online - 12 May 2011



Describe the brief from the client

We were tasked with creating a destination reflecting the elegance, performance, and spirit of the Aston Martin cars themselves.



Describe the challenges and key objectives

The main challenge was to create a site befitting the Aston Martin legacy and brand. Our key objective was to design a beautiful, elegant site that put the cars front and centre.



Describe how you arrived at the final design

The new Aston Martin site features an understated, minimalistic, and functional interface where the cars are the stars of the show. Each model is organized by power, showcasing the performance; beauty, parading the visual perfection; and soul, revealing luxury details and engineering. The 3D photo car configurator allows guests to customise their dream car.



Give some indication of how successful the outcome was in the market

Aston Martin now has an online presence that genuinely reflects the brand. The site has generated more leads than any marketing before.