Australian Cancer Research Foundation (acrf): The One Who Will End Cancer [image]

Credits & Description:

Company Entering: M&C Saatchi, Sydney
Entry Title: The One Who Will End Cancer
Brand: Australian Cancer Research Foundation
Advertiser: Australian Cancer Research Foundation
Agency: M&C Saatchi, Sydney
Executive Creative Director: Ben Welsh
Copywriter: Claire Stapleton
Art Director: Tristan Cornelius
Interactive Art Director: Chi Yusuf
Technical Director: Roger Chapman
Programmer: Ben Patterson/Ticiana Andrade/Stuart Oconnell
Account Director: Lucy Billington
Agency Producer: Georgia Nass
Film Production Company: Toby And Pete, Sydney
Director: Toby And Pete
Cinematographer: Dan Freene
Sound Production Company: Song Zu, Sydney
Music Track: Future Islands - In The Fall
Photography: Kristian Taylor-Wood
Retouching: Toby And Pete.
English Context Explanation: A Movement Doesnt Start With Many. It Starts With Just One. The Australian Cancer Research Foundation Exists To End Cancer. And While Most Charities Want Your Money. We Just Want Your Face. Knowing That With Your Commitment And Details, We Could Ask For Donations Later. Meet The One Who Will End Cancer – The Live, Evolving Face Of Everyone Who Supports The Foundation. This Campaign Allowed You To Show Your Support For The End Of Cancer By Adding Your Face And Details On The Site. Anyone Could Participate In Joining the One Who Will End Cancer' And From This A Personalised Message And social Asset' Is Created For You. Enticing You To Then Share Your social Asset' On Facebook And To Friends Online. The Call-To-Action Asks Your Social Network To Join the One Who Will End Cancer' Too.