Australian Weaving Design & Branding The 2 Litre Towel by M&C Saatchi Melbourne
The Design & Branding titled The 2 Litre Towel
was done by M&C Saatchi Melbourne advertising agency for Australian Weaving in Australia. It was released in Jan 2016.
Australian Weaving: The 2 Litre Towel
Brand
Media
Released
January 2016
Posted
January 2016
Market
Agency
Copywriter
Executive Creative Director
Copywriter
Chief Creative Officer
Art Director
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Writing for Design | Verbal Identity | Wood Pencil |
Credits & Description:
Agency: M&C Saatchi Melbourne
Client: Australian Weaving
Art Director: Jay Lazaro
Chief Creative Officer: Andy Dilallo
Copywriter: Paul Taylor
Copywriter: Tom Mcfarlane
Creative Chairman: Tom Mcfarlane
Designer: Angeline Hentri
Executive Creative Director: Paul Taylor
Account Handler: Rebecca Gregson
Account Handler: Sarah Cripps
Brand Director (Client): Australian Weaving
Managing Director: David Dahan
Marketing Manager (Client): Sanja Lalic
We tested the absorbency of Australian Weaving’s towels and discovered they could soak up almost twice as much water as cheap imported towels. An incredible 2 litres of water. So we turned this competitive advantage into a brand.