Axe Design & Branding Chocolate Man by Vegaolmosponce

The Design & Branding titled Chocolate Man was done by Vegaolmosponce advertising agency for subbrand: Axe Dark Temptation (brand: Axe) in Argentina. It was released in Nov 2007.
Advertising campaign for Axe

Axe: Chocolate Man

Brand
Axe Dark Temptation  (Axe)
Media
Design & Branding
Released
November 2007
Posted
November 2007
Market
Argentina
Industry
Hygiene & Personal Care Products
Agency
Vegaolmosponce
Executive Creative Director
Hernan Ponce
Copywriter
Mario Crudele
Art Director
Martín Ponce
Director
Tom Kuntz
Account Supervisor
Nestor Ferreyro
Producer
Jeff Scruton
Editor
Jono Griffith @ Final Cut

Awards:

Cannes Lions 2008
Film-Gold
London International Awards 2008
TV & Cinema-Gold
FIAP 2008
Television-Bronze

Credits & Description:




Advertiser: UNILEVER


Product/Service: AXE DARK TEMPTATION DEODORANT


Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires


Country: ARGENTINA


Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires


Country: ARGENTINA


Executive Creative Director: Hernán Ponce


Copywriter: Mario Crudele


Art Director: Martín Ponce


Agency Producer: Roberto Carsillo/Jose Silva


Account Supervisor: Néstor Ferreyro


Advertiser's Supervisor: Pablo Gazzera/Tomás Marcenaro/Hernán De Majo/Fernando Laratro


Production Company, City: MJZ, Los Angeles


Country: USA


Producer: Jeff Scruton


Director: Tom Kuntz


Editor: Final Cut


Music - Artist/Title: Allen Toussaint/"A Sweet Touch Of Love"


Sound Design/Arrangement: La Casa Post Sound


Post Production: The Mill LA


Other Credits: Client Services Director: Vanina Rudaeff / Brand Planning Director: Diego Luque



Synopsis

The commercial starts with a guy in his bathroom spraying the new Axe Dark Temptation. When we see the guy again, we realise that now he has turned into a chocolate man. He goes out and starts meeting gorgeous girls in different situations and they go mad about him!