BBDO: BAL'S AWARD

Credits & Description:

Category: Promotional Item Design

Advertiser: BBDO NEW YORK

Product/Service: BBDO NEW YORK

Agency: BBDO NEW YORK

Chief Creative Officer: David Lubars (BBDO New York)

Executive Creative Director: Toygar Bazarkaya (BBDO New York)

Art Directors/Designers: Daniel Aykurt/Annamaria Zollet (BBDO New York)

Copywriters: Alessandro Fruscella/Matei Curtasu (BBDO New York)

Account Team: Mat Mildenhall (BBDO New York)

Photographer: Billy Siegrist (BBDO New York)

Post-Production: (Stefan Kranefeld Imaging)

Media placement: Promotional Trophy - Internal Agency Award - 21 April 2012



Describe the brief from the client

Our brief was to find a way to motivate and reward the hardest-working creatives on the P&G businesses around the network.



Describe the challenges and key objectives

The P&G accounts are difficult accounts to achieve creative excellence therefore, it is paramount to motivate the best creatives on the teams.



Describe how you arrived at the final design

We were looking for an iconic trophy that stands for the most important characteristics creatives need to have on these accounts. They should have not only talent, determination and patience but, most important, a big set of… acorns.



Give some indication of how successful the outcome was in the market

Clients and agencies loved the idea. As the awards have been delivered to the winners, the well-endowed squirrels are starting to appear on the desks of our best creatives. The many inquiries prove that they don't pass unnoticed.