Biofert: SHIT

Credits & Description:

Category: Design Typography

Advertiser: BIOFERT

Product/Service: FERTILIZER

Agency: DDB BRASIL

Chief Creative Officer: Sergio Valente (Ddb Brasil)

Executive Creative Director: Marco Versolato (Ddb Brasil)

Creative Director: Andre Pedroso (Ddb Brasil)

Creative Director: Keka Morelle (Ddb Brasil)

Copywriter: Luciana Cardoso (Ddb Brasil)

Art Director: Ronaldo Tavares (Ddb Brasil)

Illustrator: Mario Niveo

Media placement: Poster - Stores - 26/03/2012



Describe the brief from the client

To create a campaign that would position Biofert as a premium brand and as a product that is 100% natural.



Describe the challenges and key objectives

Because it is a product whose price is higher than its competitors and its exclusive formula is 100% organic, the idea was to come up with a campaign that stood out in the category, focusing on its main ingredient.



Describe how you arrived at the final design

The idea for the design is in the elaborate font with images that counteract with the theme, closely connecting the idea to the visual execution. That’s the irony that visually enriches the campaign, guaranteeing the desired impact.



Give some indication of how successful the outcome was in the market

In addition to positioning the product as a premium brand, we noticed a significant increase in sales, at even a higher price than similar products.