Blackberry Design & Branding LOVE WHAT YOU DO by Leo Burnett Toronto

LOVE WHAT YOU DO
The Design & Branding titled LOVE WHAT YOU DO was done by Leo Burnett Toronto advertising agency for Blackberry in Canada. It was released in Oct 2009.
Advertising campaign for Blackberry

Blackberry: LOVE WHAT YOU DO

Brand
Blackberry
Media
Design & Branding
Released
October 2009
Posted
October 2009
Market
Canada
Industry
Mobile phones, devices & accessories, Business equipment & services, Corporate Image
Agency
Leo Burnett Toronto
Designer
Dave Tupper
Designer
Israel Diaz
Designer
Caio Oyafuso
Designer
Natalia Grosner

Credits & Description:

Category: Large Scale Corporate Identity Schemes

Advertiser: BLACKBERRY

Product/Service: BLACKBERRY

Agency: LEO BURNETT TORONTO

Date of First Appearance: Oct 1 2009 12:00AM

Entrant Company: LEO BURNETT TORONTO, CANADA

Chief Creative Officer: Judy John (Leo Burnett, Toronto)

Creative Director: Israel Diaz (Leo Burnett, Toronto)

Writer: Steve Persico (Leo Burnett, Toronto)

Designer: Caio Oyafuso (Leo Burnett, Toronto)

Designer: Dave Tupper (Leo Burnett, Toronto)

Designer: Israel Diaz (Leo Burnett, Toronto)

Designer: Natalia Grosner (Leo Burnett, Toronto)

Print Producer: Anne Peck (Leo Burnett, Toronto)

Art Buyer: Leila Courey (Leo Burnett, Toronto)

Media placement: Television - On Air - Globally - October 2009

Media placement: Print & Outdoor - Globally - October 2009

Media placement: Websites And Banners - Internet - October 2009



Describe the challenges and key objectives

With the launch of a new global platform 'Love what you do' for BlackBerry, cam e the need for re-branding that would embody and exude that same spirit.