Brastemp: BRASTEMP YOU

Credits & Description:

Advertiser: BRASTEMP
Agency: AGÊNCIACLICK ISOBAR
Category: Online Digital Design
Advertising campaign: BRASTEMP YOU
It: André Michels (Agênciaclick Isobar)
Account Vp: André Chueri (Agênciaclick Isobar)
Executive Creative Director: Diego Nicolau (Agênciaclick Isobar)
It: Gustavo Van Tol (Agênciaclick Isobar)
It: Ismael Rodrigues (Agênciaclick Isobar)
Marketing: Fabio Augusto (Brastemp)
Account Manager: Fabio Ferriche (Agênciaclick Isobar)
Project Manager: Filipe Guazelli (Agênciaclick Isobar)
Ux Designer: Jamile Marcelino Rodrigues (Agênciaclick Isobar)
Ux Designer: Mariana Gomes (Agênciaclick Isobar)
It: Renato Okida (Agênciaclick Isobar)
Copywriter: Tatiana Jacobsohn (Agênciaclick Isobar)
Motion Designer: Fabio Del Rio (Agênciaclick Isobar)
3d: Fabrício Lúcio (Agênciaclick Isobar)
Chief Creative Officer: Fred Saldanha (Agênciaclick Isobar)
It: Juliana Cavalheiro (Agênciaclick Isobar)
Account Manager: Ana Carolina Cintra (Agênciaclick Isobar)
It: Francisco Adelano (Agênciaclick Isobar)
Designer: Gustavo Terra (Agênciaclick Isobar)
Designer: Sandro Fogaccio Moraes (Agênciaclick Isobar)

Outcome
The consumers interactions with the new tool was high above the expectations and in the first 3 months the website reached 350% sales increase exclusively through the website. A sales record never seen before of Brastemp You products in Whirlpool history.

Client Brief Or Objective
Create a website to introduce the brand new Brastemp You customization possibilities from the Whirlpool's line of custom products.

Implementation
We created a website with a strong visual impact to excite and inspire people to explore all personalization possibilities from each Brastemp You product. The website is a very intuitive and dynamic tool, full of animations and integrated with an e-commerce plataform, where consumer have the freedom to create products, combining colors and different accessories.It was specially build to make all options acessible from any moment of the experience, the consumer isn’t tied in a step-by-step process, is like having all possibilities just in front of you. Simple and fun.

Brief Explanation
Once sales are made excusively through the website, the key objective was to increase sales from the last year. With more than 25k possible combinations, the challenge was to make the navigation simples enough to people have fun and explore the best combinations that fit with their style.