CAESAR PARK FARIA LIMA: CAESAR PARK RESTAURANT

Credits & Description:

Category: Small Scale Corporate Identity Schemes

Advertiser: CAESAR PARK FARIA LIMA

Product/Service: HOTEL & RESTAURANT

Agency: MERCHAN DESIGN

Date of First Appearance: Apr 30 2010 12:00AM

Entrant Company: MERCHAN DESIGN, Sao Paulo, BRAZIL

Designer Creative Director: Marcelo Lopes (Merchan-Design)

Media placement: Menu - restaurant - april,2010



Describe the challenges and key objectives

Create a symbol of easy memorisation and of a great visual impact. And for the menu, create a material with three dimensions and textures. Distinguish the menu for male and female public.



Describe the brief from the client

Create a new brand (symbol) for the Ceasar Park Hotel restauramt – São Paulo
The brand should be modern, cosmopolitan, contemporaneous and tenuously Brasilian. Besides the creation of the brand, the creation of the menu was also required. The menu should be innovative and easy to handle.



Describe how you arrived at the final design

Inspired in the 27 Brazilian states, the new brand represents the Brazilian hospitality in welcoming every and any foreigner.
What is the colouring for? What does it mean?
The miscegenation, cultural diversity inclusively inside the own country, the meeting of this culture globalisation at the hotel.
The dimensions of the strips were inspired in the density of population from each Brazilian state. For the menu, White and Black were chosen so that the male and female menu could be distinguished. The Black menu are handed to the men and the White to the women.