Calgary Society For Persons With Disabilities: CSPD 2009

Credits & Description:

Category: Publications

Advertiser: CALGARY SOCIETY FOR PERSONS WITH DISABILITIES

Product/Service: CALGARY SOCIETY FOR PERSONS WITH DISABILITIES

Agency: WAX

Date of First Appearance: Aug 1 2009 12:00AM

Entrant Company: WAX, Calgary, CANADA

Design Director: Monique Gamache (Wax)

Creative Director: Joe Hospodarec (Wax)

Graphic Designer: Jonathan Herman (Wax)

Copywriter: Tim Anderson (Wax)

Production Manager: Kelly Sembinelli (Wax)

Illustrator: Jonathan Herman (Wax)

Photographer: Justen Lacoursiere (Justen Lacoursiere Photography)

Media placement: Annual Report - Sent to Donors & stakeholders - August 2009



Describe the challenges and key objectives

Each year, the Calgary Society for Persons with Disabilities (CSPD) asks their clients to set and achieve a goal, however big or small. This annual report needed to highlight the success stories of those that the CSPD has helped become more independent.



Describe the brief from the client

Tell a wide variety of stories in a way that’s visually interesting.



Describe how you arrived at the final design

The entire annual report was written by hand on objects that represent the beginning of a goal, and in turn, the completion of that goal. The final look reflects the human touch that’s needed to keep CSPD going.



Give some indication of how successful the outcome was in the market

The annual report, and its stories, were well received by people who regularly donate as well as those who became first-time donors.