Calgary Society For Persons With Disabilities: STAPLE

Credits & Description:

Type of entry: Communication Design
Category: Annual Reports & Information - Small Business
Advertiser: CALGARY SOCIETY FOR PERSONS WITH DISABILITIES
Product/Service: ASSISTED LIVING
Agency: WAX Calgary, CANADA

Client: CALGARY SOCIETY FOR PERSONS WITH DISABILITIES
Product: ASSISTED LIVING
Entrant: WAX Calgary, CANADA
Type of Entry: Communication Design
Category: Annual Reports & Information - Small Business
Entrant Company : WAX Calgary, CANADA
Advertising Agency : WAX Calgary, CANADA

Creative Director: Trent Burton (WAX)
Design Director: Monique Gamache (WAX)
Designer: Hans Thiessen (WAX)
Art Director: Hans Thiessen (WAX)
Copywriter: Elise Russell (WAX)
Copywriter: Trent Burton (WAX)
Photographer: Johann Wall (Johann Wall Photography)
Printer: (Blanchette Press)

Brief Explanation:
No budget. The annual report was distributed at the organization's Annual General Meeting as well as mailed to various governmental agencies in a bid to raise awareness for the organization and their financial needs.

Describe the brief from the client:
The CSPD (Calgary Society for Persons with Disabilities) is a not for profit organization that provides individualized residential services to persons with disabilities, including autism, downs syndrome and cerebral-palsy. Our task was to create a provocative annual report that told their financial story but also worked to raise awareness (and funds) for the organization.

Design Process:
With funding being cut, there was more impetus than ever to use the annual in an unconventional way. Using the simple insight that “being handicapped is hard” we decided to make the annual hard to read (hence the single staple) and to a lesser extent, hard to look at. We told the story of a client over a day using stark, journalistic photos and honest language that doesn’t pull any punches.

Results:
2013 ended up being the CSPD's best fundraising year in their 40 year history.