Chadstone: Tailor Made Store [image] 3

Credits & Description:

Agency: Bwm Dentsu Melbourne
Client: Chadstone
Chief Creative Officer: Rob Belgiovane
Executive Creative Director: Simon Bagnasco
Copywriter: Rachel Blacklaws
Art Director: Alexandra Walding
Group Account Director: Natalia Shore
Account Director: Deanne Pascoe
Account Manager: Stephanie Bond
Onscreen Producer: Karlene van Opdorp
Head of Digital and Customer Experience: Mikael Perhirin
Digital Strategist: Mac Wright
Junior Digital Producer: Emerald Cowell
Community Manager: Danielle West
Marketing Director: Tanya Lunardon
Stylist: Sophie Barker
Production Company: Revolver/Will O'Rourke
Post House: Method Studios
Sound Studio: Front of House
Director: The Glue Society's - Luke Nuto
Creative Director: Phil van Bruchem
Creative Director: Chris Andrews
Synopsis:
As Australia’s largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique – taste. To prove this, we created The Tailor Made Store. A store which adapted and transformed to suit each individual. On entry, the store asked series of questions, gathering information from each person. The kinetic structure learnt, a unique algorithm interpreted the data and stagehands transformed the store within minutes. Tailor made products, lighting, music and mood meant a truly unique retail experience every single time.