Charles Martella: I Am A Woman, 3

Credits & Description:

Agency: Interbrand
Client: Charles Martella
Project Manager & Marketing: Will Matalene
Designer: Craig Mangum
Creative Director: Mike Knaggs
Executive Creative Director: Oliver Maltby
Typographer: Craig Mangum
Photographer: Yuliana Safari
Photographer: Builder Levy
Description:
The Women’s March – Washington D.C, 21st January asked people to come together against injustice and to protect women’s rights. Asylum asked us to create a grassroots message that would be memorable, easy to amplify and most importantly encompassed their deep concern for women’s rights.In 1968 ‘I Am a Man!’ was used as a declaration of civil rights, against oppression for African Americans. Fast-forward 49 years and another issue is on the streets of America. We reproduced 100 of the iconic placards and asked each woman taking part to repurpose it for their own civil rights battle.