Choix Design & Branding THE BEST FROM THE BEST by Neogama

THE BEST FROM THE BEST
The Design & Branding titled THE BEST FROM THE BEST was done by Neogama advertising agency for Choix in Brazil. It was released in Apr 2013.
Advertising campaign for Choix

Choix: THE BEST FROM THE BEST

Brand
Choix
Media
Design & Branding
Released
April 2013
Posted
April 2013
Market
Brazil
Industry
Retail, Distribution & Rental companies
Agency
Neogama
Art Director
Marcio Ribas
Art Director
Wilson Mateo

Credits & Description:

Advertiser: CHOIX
Agency: NEOGAMA BBH
Category: Consumer Services
Advertising campaign: THE BEST FROM THE BEST
Webdesigner: Daniel Marques (Ínsula)
Designer: Márcio Ribas (Neogamabbh)
Creative Director: Márcio Ribas (Neogamabbh)
Art Director: Márcio Ribas (Neogamabbh)

Client Brief Or Objective
“This place was rent to do something distinctive and cool. A place where people could buy things they do not buy anywhere else, and also live experiences and have a great time”

Implementation
CHOIX means choice in French. The x is the icon for a choosing. From this thought was born what was going to be the concept of that role space. A store and a gallery. A place where all the pieces would be hand chosen from the best to be there. A curatorship store, with more than products, with selected choices.

Outcome
Choix and the x was more than just a design, it turned to be the soul of that place, and everything around it. Also Choix was elected the best concept store in Sao Paulo (Época SP magazine) and one of the coolest stores in Brazil (Monocle Magazine).

Brief Explanation
The building where the space was located, was one of the most iconic building in one of the most known cities for having iconic buildings. So we couldn’t start from anywhere else. The X in the building architecture gave life to CHOIX.