CIM CREATIVE: CIM LIFE

Credits & Description:

Category: Books

Advertiser: CIMCREATIVE

Product/Service: DESIGN AGENCY

Agency: CIM CREATIVE

Date of First Appearance: Nov 3 2010

Entrant Company: CIM CREATIVE, Seoul, KOREA

Entry URL: http://www.youtube.com/watch?v=WRQ09Or1gik

Chief Communications Officer: Park Juseok (Cimcreative)

Director: Park Manho (Cimcreative)

Design Team Leader: Choi Hyeju (Cimcreative)

Deputy Section Chief: Park Jonghoon (Cimcreative)

Art Director: Lee Keunhyung (Cimcreative)

Media placement: Book - Book Store - 3 Nov. 2010



Describe the brief from the client

We showed the power of creativeness with Simcreative, and we wanted to make the guidebook to inspire designers' creativeness.



Describe the challenges and key objectives

CIM Life is an experimental book to express concept that a "Brand is made in the mind".

It was recreated with a motif, "Mouse", the design keyword of the 21st century to help designers develop their creativity.

For guidance, it was created by 2 designers in a month, with about 500 kinds of visual.



Describe how you arrived at the final design

We showed that we can make variations with one single motive. In application, we are taking the role of creating new stories with both fun and functionality, being praised by many designers.



Give some indication of how successful the outcome was in the market

The first and second edition, three thousand books, were sold out in a short period. We are widely used for improving the students' creativeness and developing their identity.