D&AD Awards, 2016 | ||
---|---|---|
Creativity for Good (White Pencil) | Design - Not for Profit | Graphite Pencil |
Product Design | Innovative Product Design | Yellow Pencil |
Agency: Publicis Colombia
Client: Cirec Foundation
Chief Creative Officer: Camilo Carvajal
Chief Creative Officer: Rodrigo Tarquino
Creative Director: Ricardo Beltran
Creative Director: Dougan Villamil
Design Director: Carlos Arturo Torres
Designer: Carlos Arturo Torres
Director: La Dupla
Editor: Belinda Gomez
Producer: Ana Maria Rodriguez
Sound Designer: Ricardo López
Music Production: Happy Together
Brand Manager (Client): Lina Herrera
Chief Executive Officer: Jacobo Alvarez
Funtastic Hand is the first playful prosthesis in the world that it´s a toy at the same time. It´s a mix between technology and LEGO that a kid with disability could build.
It´s easy to use, easy to put and gives autonomy to the kid to develop his imagination. Besides it´s a tool for kids with disability to reintegrate to society and so that they could interact with other kids through playing.