CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER) Design & Branding Funtastic Hand [image] 4 by Publicis Bogota

Funtastic Hand [image] 4
The Design & Branding titled Funtastic Hand [image] 4 was done by Publicis Bogota advertising agency for CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER) in Colombia. It was released in Jan 2016.

CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER): Funtastic Hand [image] 4

Released
January 2016
Posted
January 2016
Market
Creative Director
Chief Creative Officer
Chief Creative Officer
Creative Director

Awards:

D&AD Awards, 2016
Creativity for Good (White Pencil)Design - Not for ProfitGraphite Pencil
Product DesignInnovative Product DesignYellow Pencil

Credits & Description:

Agency: Publicis Colombia
Client: Cirec Foundation
Chief Creative Officer: Camilo Carvajal
Chief Creative Officer: Rodrigo Tarquino
Creative Director: Ricardo Beltran
Creative Director: Dougan Villamil
Design Director: Carlos Arturo Torres
Designer: Carlos Arturo Torres
Director: La Dupla
Editor: Belinda Gomez
Producer: Ana Maria Rodriguez
Sound Designer: Ricardo López
Music Production: Happy Together
Brand Manager (Client): Lina Herrera
Chief Executive Officer: Jacobo Alvarez
Funtastic Hand is the first playful prosthesis in the world that it´s a toy at the same time. It´s a mix between technology and LEGO that a kid with disability could build.
It´s easy to use, easy to put and gives autonomy to the kid to develop his imagination. Besides it´s a tool for kids with disability to reintegrate to society and so that they could interact with other kids through playing.