CITY CHAIN: FORGETMENOT!

Credits & Description:

Category: Offline Digital Design

Advertiser: CITY CHAIN

Product/Service: IPHONE APP

Agency: JWT HONG KONG

Agency: XM HONG KONG

Date of First Appearance: Apr 29 2011

Entrant Company: JWT HONG KONG, HONG KONG

Entry URL: http://www.awardmaterials.com/forgetmenot/

Deputy Executive Creative Director: Charles Wong (JWT Hong Kong)

Group Creative Director: Frankie Fung (JWT Hong Kong)

Associate Creative Director: Charlene Chua (JWT Hong Kong)

Copywriter: Robert Chen (JWT Hong Kong)

Associate Creative Director: Cherry Wong (JWT Hong Kong)

Associate Art Director: Nathan Hau (JWT Hong Kong)

Associate Art Director: Rock So (JWT Hong Kong)

Creative Director: Tung Munhoe (XM Hong Kong)

Designer: Karen Li (XM Hong Kong)

Production Assistant: Chu Ka Tung (JWT Hong Kong)

Media placement: iPhone App - Apple App Store - 29 April 2011



Describe the brief from the client

As an extension of our ‘Time is Love’ campaign, Solvil et Titus wanted to create a mobile tool that would encourage people to spend more time nurturing their relationships.



Describe the challenges and key objectives

The interface design and user experience of this mobile tool had to appeal to the emotional sensitivities and romantic ideals of young men and women in love in Hong Kong.



Describe how you arrived at the final design

ForgetMeNot! is an iPhone utility app that tracks, quantifies and rewards the time we spend with our partners and loved ones. Since the app was essentially about relationships and bringing people closer, we employed charming illustrations of a boy and girl and told a story of their love through soft colours and quirky animations.



Give some indication of how successful the outcome was in the market

The app was released into app stores in late April 2011.