MyClimate: 10 YEAR REPORT

Credits & Description:

Advertiser: MYCLIMATE THE PROTECTION PARTNERSHIP
Agency: KRIEG SCHLUPP PARTNER WERBEAGENTUR
Category: Large Business - international or global scale
Creative Director: Daniel Krieg (KSP Krieg Schlupp Partner)
Client Service Director: Julia Brun (KSP Krieg Schlupp Partner)
Copywriter: Stefan Ganz (KSP Krieg Schlupp Partner)
Art Direction: Rahel Witschi (KSP Krieg Schlupp Partner)
Illustrator: Amadeus Waltenspühl
Account Manager: Andrea Altorfer (Myclimate)
Copywriter: Beat Egger (KSP Krieg Schlupp Partner)
Account Manager: Kathrin Dellantonio (Myclimate)
Typographer: Paco Alborghetti (KSP Krieg Schlupp Partner)
Advertiser's Supervisor: René Estermann (Myclimate)

Brief Explanation
Creative platform: FIGHT CO2.We designed an unusual 10-year report on the aesthetics of classic Mexican Lucha Libre (wrestling) posters.The poster doubles as an invitation to myclimate’s anniversary event, where the wrestling match CAPTAIN CLIMATE vs. EL REY LOCO2 went live.

Outcome
Overwhelmingly positive feedback.

Implementation
300+ guests at anniversary party.

Client Brief Or Objective
International non-profit network myclimate is among the world’s leading providers of CO2 offset through high-quality climate protection projects.Design Annual Report for myclimate’s 10 year anniversary.Confirm existing clients and partners, acquire new ones. Announce 10 year anniversary with a bang.