Coco De Mer Design & Branding Pleasure Collection, 7 by Williams Murray Hamm London
Coco De Mer: Pleasure Collection, 7
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Packaging Design | Consumer Packaging Design | Yellow Pencil |
| ADCE Awards 2016 | ||
| Design & Craft | Packaging | Silver |
Credits & Description:
Agency: Williams Murray Hamm
Client: Coco de Mer
Creative Director: Garrick Hamm
Design Director: Fiona Curran
Designer: Chris Ribet
Design Agency: Williams Murray Hamm
Direction: Coco de Mer
Account Handler: Emmanuelle Hilson
Brand Manager (Client): Lucy Litwack
Brand Manager (Client): Richard Longhurst
Brand Manager (Client): Neal Slateford
Coco de Mer is a place to “explore the exhilarating limits of your erotic imagination”.
Williams Murray Hamm refined the brand mark and colour palette and created new packaging for a ‘signature’ range of luxury toys and lubricants. This was inspired by history’s Grandes Dames of seduction: Catherine Howard, former wife of Henry VIII; Georgiana Cavendish, Duchess of Devonshire; and Nell Gwynne, King Charles II’s mistress. In a nod to the original Covent Garden store’s legendary changing room peephole, a small die cut hole in an outer sleeve offers a teasing glimpse of the seductress behind.