Cosmos: MAJOR DEPRESSION

Credits & Description:

Category: Design Typography

Advertiser: COSMOS

Product/Service: COSMOS

Agency: COSMOS

Art Diretor: Yoshiki Uchida (Cosmos)

Designer: Yoshiki Uchida (Cosmos)

Media placement: poster - 2012.2.29 - 2012.2.2



Describe the brief from the client

Planning of Japan earthquake disaster



Describe the challenges and key objectives

This word is a Chinese character that means depression and is contrasted to positive graphics and this contrast reflects Japanese people.



Describe how you arrived at the final design

This word insists on people's sentimental objective



Give some indication of how successful the outcome was in the market

This poster express reverse mean that word's original mean.