Cotex Bio-Farm: GOOD PAPER PROJECT

Credits & Description:

Type of entry: Packaging Design
Category: Sustainable Packaging
Advertiser: COTEX BIO-FARM
Product/Service: BIO-FARM ORGANIC FERTILIZER
Agency: LEO BURNETT INDIA Mumbai, INDIA
Chief Creative Officer - India: K V Sridhar (Leo Burnett)
National Creative Director: Nitesh Tiwari (Leo Burnett)
Associate Executive Creative Director/ Copywriter: Vikram Pandey (Leo Burnett)
Creative Director - Design: Payal Juthani (Leo Burnett)
Art Director: Amit Thakur (Leo Burnett)
Copywriter: Jay Divanji (Leo Burnett)
Illustrator: Santosh Harmarkar (Leo Burnett)
Client Servicing: Swati Khanduri (Leo Burnett)
Production: Suresh Lodh (Screen Art Enterprises)
DOP: Kevin Pereira (Freelancer)
DOP: Varun Dutt (Freelancer)
Photographer: Shashank Sharma (Freelancer)
Production: Elijah Tesla (Ecobasket Krafts)
Director: Dilip Trivedi (Fresno and Bakersfield India Ltd.)
Brief Explanation
Instead of only creating a new visual design on the existing plastic packaging, we decided to go for a radical overhaul of the packaging. We wanted to create a new packaging that would take the company's philosophy of being eco-friendly to a new level.
So our idea was to create a new packaging that is made out of Bio-Farm fertilizer itself.
Describe the brief from the client
Bio-Farm is a maker of organic fertilizers. It prides itself on making eco-friendly fertilizers and caring for Mother Nature. It caters to an urban audience, including nurseries, flower enthusiasts and casual plant growers .
Brief: Bio-Farm wanted a new packaging design.

Design Process
The packaging paper was made out of paper pulp mixed with Bio-Farm fertilizer. Further, we used organic ink for printing on the packaging.
When a fertilizer pack gets empty, one can tear up the packaging into small pieces and mix it with the soil around a plant/tree/sapling. By simply watering the plant, the packaging gets absorbed as a nutrient.

Results
The environment-friendly and value-for-money packaging proved a huge hit among the target audience. The stocks sold very quickly, and the stores were out of stock by every weekend. Moreover, it presented the values of Bio-Farm in a creative manner.
So, in a nutshell, the fertilizer packaging is 100% organic and shows 100% love to Mother Nature.