CANADA'S WALK OF FAME: CANADA'S WALK OF FAME

Credits & Description:

Category: Logo Design

Advertiser: CANADA'S WALK OF FAME

Product/Service: CULTURAL ICON RECOGNITION

Agency: TAXI 2

Date of First Appearance: Feb 23 2011

Entrant Company: TAXI 2, Toronto, CANADA

Creative Director: Dave Watson (Taxi)

Designer: Kammy Singh (Taxi)

Designer: Stephen Tasker (Taxi)

Print Producer: Tara Greguric (Taxi)

Mac Artist: Dave Kinsella (Taxi)

Account Director: Caleb Goodman (Taxi)

Account Manager: Tina Tieu (Taxi)

Media placement: Stationary - including: Envelopes, Business Cards, Note Cards, Stamps, Media Kit - Internal stationary distributed to CWOF partners, contacts, etc. - February 23rd, 2011



Describe the brief from the client

Established in 1998, Canada’s Walk of Fame aims to educate, inform, and inspire through the permanent celebration of achievements in Canadian music, sport, film and television as well as the literary, visual and performing arts, and science and innovation.



Describe the challenges and key objectives

The challenge was to create a new logo and visual language that best reflected the new positioning of CWOF: the organisation that fuels national pride by celebrating the outstanding achievements of Canadian cultural icons.



Describe how you arrived at the final design

The concept behind the logo (five overlapping maple leaves forming a singular star) is inspired by the bond of Canadian pride that we all share.



Give some indication of how successful the outcome was in the market

Although just recently launched, the feedback the clients has received from the rebrand has been incredible. Walk of Fame inductees such as Jim Carrey and James Cameron have personally called the clients to congratulate them on taking the brand to the next level.