Visitdenmark: CALENDAR

Credits & Description:

Category: Online Digital Design

Advertiser: VISITDENMARK

Product/Service: SALES

Agency: DINAMO

Art Director: Henrik Sæther (Dinamo)

Copywriter: Henrik Hagelsteen (Dinamo)

Copywriter: Stein Simonsen (Dinamo)

Art Director: Torstein Greni (Dinamo)

Producer: Jacob Thommesen (Animasjonsdepartementet)

Animator: Martin Engh (Animasjonsdepartementet)

Client Manager: Unni Rolfsen (Dinamo)

Client Director: Erik Loe (Dinamo)

Web Animation: Bjørn Kvamme (Dinamo)

Web Developer: Henrik Mattsson (Dinamo)

Client Manager: Thale Bakkeng (Dinamo)

Web Developer: Andreas Dirdal (Dinamo)

Web Developer: Ronny Boysen (Dinamo)

Web Developer: Andre Elvan (Dinamo)

Media placement: CampaignSite - Web - 1 March 2011- 2. April 2011



Describe the brief from the client

How to get the Norwegians to toy with the idea of visiting Denmark - also off-season.



Describe the challenges and key objectives

Denmark is close to Norway and a favourite summerholiday destination for families. It is easy to forget that the country offers great experiences also offseason. The key objective was therefore to remind Norwegian families that Denmark is worth a visit also offseason.



Describe how you arrived at the final design

The campaign is focused on Denmark and LEGOLAND. Two brands which fit well because Denmark and Danes in Norway are viewed as playfull, unpretentious and familyfriendly. Similar to the values of the brand LEGO. LEGO therefore became the core for overall design. This idea also enabled an analog approach within a digital framework.



Give some indication of how successful the outcome was in the market

Compared to the previous year the number of Norwegians travelling to Denmark increased with almost 20%.