Darbo: Signed by bees [image] 2

Credits & Description:

Agency: Demner, Merlicek & Bergmann
Advertiser: A. Darbo AG
Group: E Direct
Category: E68 Multidimensional direct mail and small printed materials
Advertiser: A. Darbo AG
Agency network: INDEPENDENT AGENCY
Country: Austria
Campaign name: Signed by bees
Brand name: A. Darbo AG
Product/service: Darbo Honey
Executive Creative Director: Dushan Drakalski
Creative Director: Alistair Thompson, Marco Antonio Do Nascimento
Art Director: Stefanie Golla, Christo Penev
Copywriter: Benjamin Bergmann, Philipp Siegwardt
Designer: Bees
Account Director / Manager: Helmut Schliefsteiner
Client Account Director / Manager: Martha Stockbauer
Production company: Doron Nadav, Konrad Milan
Film production: VIE Film
Director: Marcello Demner
Post production: Fabian Eder, Lukas Wiskocil
Other credits: Production: Lena Sallmaier, Daniela Sobitschka Jar Production: Hermann Seiser, Simone Kicker
Signed by bees
Creative idea explanation:
To showcase Darbo’s locally-sourced honey, we let Austrian bees create the first-ever organic labels for honey jars using their own beeswax. We developed special porcelain jars and placed them into the hives, so that the bees could create the labels. To strengthen Darbo’s position as Austrian market leader in honey, we turned a simple honey jar into a unique design piece.