Dentsu Design & Branding The Study Of Human Being, 9 by Dentsu Inc. Tokyo
Dentsu: The Study Of Human Being, 9
Awards:
| Clio Awards 2017 | ||
|---|---|---|
| Brand Design | Business-to-Business: Posters | Gold |
| LIA Awards 2017 | ||
| Poster | Art Direction Campaign | Bronze Winner |
| Design | Poster Campaign | Silver Winner |
Credits & Description:
Market: Minato-Ku
Agency: Dentsu Inc.
Entrant Company: Dentsu Inc.
Agency Network: Dentsu
Holding Company: Dentsu
Production Company: Dentsu Inc.
Advertiser / Brand: Dentsu Advertising Awards Selection Council
Design Company: J2 Complex
Photography Studio: Amana Inc.
Printing Company: Dentsu On Demand Graphic Inc.
Creative Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui
Art Director: Yoshinaka Ono
Copywriter: Marina Danjo
Designer: Katsunori Nishino
Photographer: Ryohei Takanashi
Retoucher: Takuya Tsugane
Photo Producer: Ryo Ikeda
Photo Producer: Tomomi Arii
Photo Producer: Kumiko Furukawa
Printing Director: Masaharu Nishiyama
Synopsis:
The Dentsu Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for the Dentsu Advertising Awards 2016 Exhibition. Great advertisements only come from acute observations of the human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.