Dermodex: WORDS

Credits & Description:

Advertiser: BRISTOL MYERS SQUIBB
Agency: FISCHER & FRIENDS
Category: Foods
Mock-Up: Alexandre Emerenciano (Fischer/Friends)
Account Manager: Camila Kirmayr (Fischer/Friends)
Photographer: Edu Rodrigues (Deluxe Photo)
Copywriter: Fillipi Longuini (Fischer/Friends)
Account Supervisor: Guilherme Leite (Fischer/Friends)
Illustrator: Sthefan Ko (Fischer/Friends)
Typographer: Sthefan Ko (Fischer/Friends)
Creative Director: Beto Rogoski (Fischer/Friends)
Mock-Up: Marcelo Marques (Fischer/Friends)
Chief Creative Officer: Mário Dandrea (Fischer/Friends)
Art Director: Tiago Padilia (Fischer/Friends)
Illustrator: Tiago Padilia (Fischer/Friends)
Typographer: Tiago Padilia (Fischer/Friends)
Art Buyer: Leo Lopes (Fischer/Friends)
Account Supervisor: Lucas Moura (Fischer/Friends)
Art Director: Sthefan Ko (Fischer/Friends)
Creative Director: Sthefan Ko (Fischer/Friends)

Implementation
We decided to show that behind apparently simple symptoms hide complex problems, that are more easily detected if one has information. We then used typography to hide and throw the real problems behind these symptoms.

Client Brief Or Objective
Divulge the Dermodex fan page on Facebook, which contains tips and articles that help parents to take even better care of their kids.

Outcome
• The accesses to the fan page increased considerably.• Several websites and communication vehicles included the Dermodex fan page on their agenda.

Brief Explanation
The main goal was to show parents the need to be informed when it comes to their kids.