Dfc Deutsche Fundraising Company Design & Branding, Case study Your money has never been more valuable by Scholz & Friends Berlin

Your money has never been more valuable
The Design & Branding titled Your money has never been more valuable was done by Scholz & Friends Berlin advertising agency for Dfc Deutsche Fundraising Company in Germany. It was released in Jan 2016.
Advertising campaign: Donate For Africa

Dfc Deutsche Fundraising Company: Your money has never been more valuable

Brand
Dfc Deutsche Fundraising Company
Media
Design & Branding, Case study
Released
January 2016
Posted
January 2016
Market
Germany
Industry
Charities, Foundations, Volunteers
Agency
Scholz & Friends Berlin
Chief Creative Officer
Matthias Spaetgens
Creative Director
Mathias Rebmann
Executive Creative Director
Robert Krause
Creative Director
Björn Kernspeckt
Copywriter
Andrea Senzel

Awards:

D&AD Awards, 2016
Graphic DesignApplied Print GraphicsYellow Pencil

Credits & Description:

Agency: Scholz & Friends
Client: Dfc Deutsche Fundraising Company
Chief Creative Officer: Matthias Spaetgens
Copywriter: Andrea Senzel
Creative Director: Björn Kernspeckt
Creative Director: Mathias Rebmann
Designer: Patrick Pichler
Designer: Wolfgang Warzilek
Executive Creative Director: Robert Krause
Print Producer: Benito Schumacher
Design Agency: Scholz & Friends Berlin
Account Manager: Yvonne Haupt
Account Manager: Sebastian Wiczak
Strategist: Gerald Hensel
Unfortunately a lot of Europeans do not know that even a little donation can have a huge impact for Africa. With a very small budget, our aim was to generate a smart new way to collect donations and draw attention to the European campaign #DonateforAfrica and its initiator UNITED FOR AFRICA.
The idea: removable stickers for euro bills. With easy to understand icons they point out the enormous value of the donated bill in Africa. The stickers refer tot he campaign’s website where people can make a donation and order free stickers.