DHL: CORRUGATED LOGOS BY DHL

Credits & Description:

Advertiser: DHL
Agency: GREY WORLDWIDE INDIA
Category: Foods
National Creative Director: Amit Akali (Grey India)
Artist: Digambar Kaskar (Grey India)
Group Creative Director: Goral Ajmera (Grey India)
Art Director: Goral Ajmera (Grey India)
Artist: Kiran Lokhande (Grey India)
Ceo: Jishnu Sen (Grey India)
Senior Vice President: Sudhir Nair (Grey India)
Vp And Business Head: Vineet Singh (Grey India)
Executive Creative Director: Vishnu Srivatsav (Grey India)
National Creative Director: Malvika Mehra (Grey India)
Digital Artist: Sanjay Shetye (Grey India)
Copywriter: Goral Ajmera (Grey India)

Client Brief Or Objective
Not everyone knows that DHL is a silent contributor towards the success of some of the most prestigious brands in the world. The task on hand was to celebrate DHL's seamless partnership with its top clients and to communicate this alliance to prospective corporate clients visiting DHL offices across the country.

Implementation
To leverage these alliances, we commissioned artists to use iconic DHL delivery cartons as a medium and recreate logos that reflects this partnership. Small and large pieces of DHL cartons were intricately carved to form a series of logos of some of the biggest clients. In this way, one could see both DHL and its partner's logo at the same time.

Outcome
These art pieces were displayed in the DHL office lobbies across the country, showcasing its strong association with the success of these brands over the years. Soon DHL got requests to commission many such posters for their other brand partners.

Brief Explanation
While the objective was to communicate DHL's integral partnership with leading companies, the challenge was to achieve it using the limited space of a few posters put up in the lobby of DHL corporate offices.