Dicico: VAN GOGH

Credits & Description:

Advertiser: DICICO
Agency: QG PROPAGANDA
Category: Foods
Advertising campaign: VAN GOGH
Account Manager: Karine Rebouças (Qg Propaganda)
Copywriter: Americo Vizer (Qg Propaganda)
Art Director: Raphaela Filippetto (Qg Propaganda)
Art Buyer: Alexandre Oliveira (Qg Propaganda)
Photographer: Bruno Bernardi
Art Director: Camila Sayuri Miyamura (Qg Propaganda)
Creative Director: Marcello "droopy" Almeida (Qg Propaganda)

Implementation
We decided to create an ad that shows how important colors are. In an unique way, comparing famous paints of the world, showing that a small color change can make a big difference.

Client Brief Or Objective
Communicate a special paint offer to people that aren't usual clients.

Outcome
This was a innovative campaign for the retail market and we could target consumers that weren't the usual costumers of Dicico.

Brief Explanation
The challenge was to create an ad that surprises the audience and increases the number of people at stores.