DNA Glass: DNA Glass Project [image] 4

Credits & Description:

Category: Health
Media: Design
Advertising Agency: Suntory Business Expert Limited, SUN-AD Company Limited, DENTSU INC.
Agency website: http://www.suntory.com/group/s... http://www.sun-ad.co.jp/index_... http://www.dentsu.com/
Creative Director: Yukari Oka (Suntory Business Expert Limited)
Creative Producer: Ayaka Taniguchi (Suntory Business Expert Limited)
Creative Director: Kiyoshi Ohmori (SUN-AD Company Limited)
Executive Creative Director: Yasuyuki Kawano (DENTSU INC.)
Creative Director, Planner:
 Soichi Ono (DENTSU INC.)
Production Company: mount inc.
YOH KOMIYAMA DESIGN
MABOROSHI Co., Ltd.
Dentsu Creative X Inc.
TYO TECHNICAL RANCH INC.
Geo: Japan
Published: December 2016
Description: “DNA Glass Project” creates a beer glass reflecting individual’s genetic information into design, challenging not only to invent the best beer for each people, but go beyond their highest expectations. Based on each individual’s genetic information, the glass design is generated from our original algorithm. The beer glass is actually manufactured using 3-D printing technology. Through this process, the ‘ultimate beer glass’ personalized for each individual is created. This glass will allow you to enjoy beer with the perfect quantity and pace, with just the right taste and aroma, and with a design tailored to you.