DOG EAR FILMS: DEF DOG

Credits & Description:

Category: Broadcast Design & Graphics

Advertiser: DOG EAR FILMS

Product/Service: PRODUCTION COMPANY

Agency: KMS TEAM

Date of First Appearance: May 18 2009 12:00AM

Entrant Company: KMS TEAM, Munich, GERMANY

Entry URL: www.dogearfilms.com

Creative Director: Michael Keller (Kms Team)

Team Manager Motion Design: Nadine Vincentini (Kms Team)

Motion Designer: Christian Schmidt (Kms Team)

Designer: Chris Goennawein (Kms Team)

Media placement: Film - Website; Film Intro - 18.05.2009



Describe the challenges and key objectives

To stand out despite a limited budget.



Describe the brief from the client

Create a film and a website intro for the newly founded production company “Dog Ear Films” who specializes in avant-garde movies and formats.



Describe how you arrived at the final design

A dog ear, the marking of a book page by folding over the corner, is noticed immediately - and sometimes frowned upon. Dog Ear Films similarly stands out by causing irritation. Therefore, the website intro breaks with conventions: Instead of emotionally charged music all you hear is a high-pitched whistling sound, instead of a film scene there is a display of light and shade.



Give some indication of how successful the outcome was in the market

Enhanced awareness for the production company.