Domino's Pizza: Loyalty Stock Box, 1

Credits & Description:

Agency: Cp+B
Client: Domino's
Chief Creative Officer: Ralph Watson
Evp/Executive Creative Director: Tony Calcao
Content Manager: Alex Herz
Vp/Executive Creative Director: Matt Talbot
Vp/Creative Director: Andrew Lincoln
Senior Copywriter: Sarah Mosseller
Art Producer: Lindsey Baltimore
Senior Producer: Tyler Christensen
Production Artist: Laura De La Cruz
Production Artist: Emily Cain
Content Supervisor: Brittany Tangsrud
Illustrator: Roger Xavier
Associate Design Director: Scott Pridgen
Creative Director: D'Arcy O'Neill
Creative Director: Kelly Mccormick
Project Manager: Samantha Calvert
Synopsis:
Domino’s has some of the most loyal fans out there. They deserve more than typical loyalty program points — they deserve a piece of the pie. We’re talking ten shares of Domino’s stock. To show true loyalty to our loyalty members, we created a custom attaché case inspired by vintage bankers’ briefcases to deliver their stock certificate, as well as a shiny, gold(ish) pizza slicer. The case is crafted with the finest faux-leather paper stock for a premium leather-like feel, gold-foil stamped designs because why not, and also includes buzzwords to throw around at dinner parties because thanks to Piece of the Pie Rewards, they’ve officially made it to the upper crust.