New York Festivals 2017 | ||
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Design | Graphic Design: Promotional Items | Third Prize Award |
Agency: Cp+B
Brand: Domino's
Country: Usa
Production Company: Cp+B
Synopsis:
Domino’s has the most loyal fans out there. They deserve more than typical loyalty program points—they deserve a piece of the pie. We’re talking ten shares of Domino’s stock. To reward loyalty with loyalty, we created a custom banker-inspired briefcase to deliver their stock, as well as a shiny, gold (ish) pizza slicer. The case is crafted with the finest faux-leather paper stock for a premium leather-like feel, gold-foil stamped designs because why not, and also includes buzz words for dinner parties because thanks to Piece of the Pie Rewards, they’ve officially made it to the upper crust.