Domino's Pizza: Loyalty Stock Box, 5

Credits & Description:

Entrant: Cp+b, Boulder
Brand: Dominos
Corporate Name of Client: Domino's
Agency Account Supervisor: Brittany Tangsrud
Agency Account Manager: Alex Herz
Agency: CP+B, Boulder
Executive Creative Directors: Tony Calcao/Matt Talbot
Creative Directors: D’Arcy O’Neill/Kelly McCormick/Andrew Lincoln
Copywriter: Sarah Mosseller
Agency Print Producers: Lindsey Baltimore/Tyler Christensen
Project Manager: Samantha Calvert
Design Company: CP+B, Boulder
Designers: Laura De La Cruz/Emily Cain
Associate Design Director: Scott Pridgen
Illustration Company: Roger Xavier, Camas
Illustrator: Roger Xavier
Synopsis:
Domino’s has some of the most loyal fans out there. They deserve more than typical loyalty program points — they deserve a piece of the pie. We’re talking ten shares of Domino’s stock. To show true loyalty to our loyalty members, we created a custom attaché case inspired by vintage bankers’ briefcases to deliver their stock certificate, as well as a shiny, gold(ish) pizza slicer. The case is crafted with the finest faux-leather paper stock for a premium leather-like feel, gold-foil stamped designs because why not, and also includes buzzwords to throw around at dinner parties because thanks to Piece of the Pie Rewards, they’ve officially made it to the upper crust.