Domino's Pizza Design & Branding The Domino Effect, 4 by Jones Knowles Ritchie London
Domino's Pizza: The Domino Effect, 4
Awards:
| One Show 2017 | ||
|---|---|---|
| Design | Packaging: Mass-market | Merit |
| Clio Awards 2016 | ||
| Brand Design | Product/Service: Packaging | Gold |
| D&AD 2017 | ||
| Packaging Design | Consumer Packaging Design | Wood Pencil |
| The FAB Awards 2017 | ||
| Packaging Design | Retailer | FAB Award |
Credits & Description:
Agency: jones knowles ritchie
Client: Domino's Pizza Group Ltd
Visualiser: Rory Mcnicol
Marketing Manager: Amy Maw
Realisation Designer: Darren Beer
Chief Creative Officer: Ian Ritchie
Production Director: Christie Nelson
Account Director: Leonie Payne
Global Marketing Director: Matt Parkes
Strategy Director: Lee Rolston
Designer: Luke Thompson
Design Director: Brett Stabler
Creative Director: Sean Thomas
Design Agency: jones knowles ritchie
Description:
Over the years, Domino’s packaging had become overloaded with generic messaging that had little impact with consumers. Our task was to make Domino’s the definitive article once more by redesigning its delivery boxes in the UK. Knowing that 96% of all Domino’s pizzas are sold in pairs, we made the brand’s iconic red and blue domino logo pivotal to the design, and used the brand’s pizza combo deal as a canvas to bring it to life – one red box, one blue box. The result was bold, brave and simple packaging design.