Dorset Dry Gin: Conker Gin, 3

Credits & Description:

Agency: interabang
Client: Conker Spirit
Conker Spirit is Dorset’s first gin distillery. Free from the constraints of tradition Conker are in pursuit of the new and exciting, with a ruthless focus on quality, and they wanted their bottle to reflect this. Dorset is key to Conker. As well as the location for the distillery, the gin uses New Forest spring water and botanicals unique to the area. Design cues were taken from the name, which inspired the shell-like shape of the main label. The name also led to the ‘CO’ ligature in the word marque (a graphic conker on a string), which is used as a visual shorthand for the brand. Inspired by the coast, we looked to the typography of vintage railway signs, tickets and posters to evoke the nostalgia of trips to the seaside, and the bottle itself was chosen for its nautical feel. The core botanical – handpicked gorse flowers – influenced the distinctive yellow colour of the batch label. Copper foil blocked accents were used, as well as a copper lid, to reflect the traditional copper pot distilling process.Conker gained gin exclusivity at the River Cottage HQ on launch, and is now available in bars, hotels and off licences across the country.