Durex: Poppin

Credits & Description:

Client: Durex
Agency: Miami Ad School
Advertising School: Miami Ad School, Miami, United States of America
Art Director: Matias Cachiquis
Art Director: Ashutosh Thakkar
Art Director: Leonardo Fonseca
Copywriter: Tuhin Parhi
Country: United States
Published: July 2019
Synopsis:
Problem: STIs are at an all-time high, and GenZ isn’t using condoms. Keep it Poppin: Most teens don’t carry condoms because they’re too ashamed of being caught with a condom by someone they’re interested in. Because there isn’t a worse turn off than someone “expecting” sex. We will hack GenZ’s habit of always carrying their phones everywhere by giving them specially designed pop-sockets that discreetly hold condoms inside of them. This simple idea adds value to the already widely used pop-sockets by further equipping them to hide condoms in plain sight. The Poppin pop-sockets will save teens from potential embarrassment, as well as STIs by ensuring they always have condoms on hand. Literally.