Eno: ENO GAS BUBBLES

Credits & Description:

Category: Temporary Retail

Advertiser: GLAXOSMITHKLINE

Product/Service: ANTACID

Agency: PHOENIX OGILVY

Date of First Appearance: Feb 7 2011

Entrant Company: PHOENIX OGILVY, Colombo, SRI LANKA

Deputy Regional Creative Director Asia Pacific: Juggi Ramakrishnan (Ogilvy & Mather Singapore)

Executive Creative Director: Sumanto Chattopadhyay (Ogilvy & Mather Mumbai)

Senior Creative Director: Sujoy Roy (Phoenix Ogilvy & Mather)

Creative Director: Ransley Burrows (Phoenix Ogilvy & Mather)

Creative Director: David Blacker (Phoenix Ogilvy & Mather)

Art Director: Priyanka Kumara (Phoenix Ogilvy & Mather)

Head of Productions: Ranil Amirthiah (Phoenix Ogilvy & Mather)

Assistant Production Manager: Sajith Baddewithana (Phoenix Ogilvy & Mather)

Art Director: Ranga Perera (Phoenix Ogilvy & Mather)

Art Director: Thilanka Weerawardana (Phoenix Ogilvy & Mather)

Photographer: Lakshman Nadaraja (Wild Light)

Media placement: Posters And Displays - Cafes, Restaurants, Bars And Eateries - 7th February 2011



Describe the brief from the client

To launch Eno, a unique formulation of antacid in the local market.



Describe the challenges and key objectives

There aren't any antacid products like ENO in the country. ENO is a product that you mix with water and then drink. The effervescent liquid gets rid of gas inside the belly. We needed to communicate the functional benefit of ENO in a simple yet engaging way.



Describe how you arrived at the final design

Instead of creating straight-forward posters we selected food that cause gas and covered them in bubble wrap. The message 'Let the gas out' invited people to burst the gas bubble.



Give some indication of how successful the outcome was in the market

Instead of becoming passive viewers people started bursting bubbles and digesting our message instantly.