Ergon Foods: Yiayia and friends, 10

Credits & Description:

Agency: Beetroot Design Group
Client: Ergon Foods
Art Director: Mike Rarail
Creative Director: Vagelis Liakos
Illustrator: Alexandros Nikou
Illustration: Beetroot Design Group
We decided to name the line “YIAYIA and friends” were “yiayia” means “granny” in Greek.Our design is a cheerful and colorful universe of illustrated characters including farm animals and natural elements in which “granny” is the main protagonist.We created stories and illustrations that were late used in various digital and analogue applications from promotional graphics to packaging illustrations and from interior graphics such as the mural at Ergon’s new store in London to illustrated stories about the Greek culture and tradition seen from a fresh perspective and a sense of humor.