POM WONDERFUL, HYATT, JETBLUE: POM APRON

Credits & Description:

Category: Self Promotion

Advertiser: POM WONDERFUL

Product/Service: ETHICAL POMEGRANATE COMPANY

Agency: FIRE STATION

Date of First Appearance: Oct 1 2009 12:00AM

Entrant Company: FIRE STATION, Los Angeles, USA

Creative Director: Liz Leow (Fire Station)

Associate Creative Director/Copywriter: Kim Genkinger (Fire Station)

Associate Creative Director/Art Director: Sakol Mongkolkasetarin (Fire Station)

Senior Art Director: Marianne Angelo (Fire Station)

Senior Print Production Manager: Tamra Paulsen-Mosher (Fire Station)

Traffic Manager: Andrea Hernandez (Fire Station)

Photographer/Retoucher: Jairo Ramirez (Fire Station)

Media placement: Apron - Event Giveaways, POM Website - 1 October 2009



Describe the challenges and key objectives

The challenge was to come up with an inventive way to package the flash drive with a minimal budget.



Describe the brief from the client

The brief from our client asked for a mailer/packaging solution for a flash drive which housed PR materials (photography, advertisements and link to the website) in effort to encourage journalists to write about Pom.



Describe how you arrived at the final design

The apron holding the pom hands came from a series of ideas of which two were produced.



Give some indication of how successful the outcome was in the market

The apron proved so popular, it’s now in its second printing and currently selling on-line at the POM store.