Editions Points: FAMOUS SPEECHES COLLECTION

Credits & Description:

Type of entry: Corporate or Brand Identity
Category: Posters
Advertiser: EDITIONS POINTS
Product/Service: FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS, FRANCE
Art Director / Copywriter: Souen Le Van (Marcel Paris)
Copywriter / Art Director: Romain Galli (Marcel Paris)
Illustrator/Typographer: K.i.m Florence Lucas ()
Illustrator/Typographer: Emilie Forgot ()
Illustrator/Typographer: Am I Collective ()
Account Supervisor: Michel Kowalski (Marcel Paris)
Account Manager: Cecile Henderycks (Marcel Paris)
Art Buyer: Jean-Eric Le Coniac (Marcel Paris)
Advertiser's Supervisor: Emmanuelle Vial (Editions Points)
Advertiser's Supervisor: Catherine Laupretre (Editions Points)
Brief Explanation:
Editions Points, a French publishing house, has published the famous speeches collection to underline the important role they have played in our past and consequently in our present.
Describe the brief from the client:
Some speeches have deeply influenced the world we are living in. They have brought revolutions, wars, peace or unifications. They have changed the consciences and raised the nations. In a word, they have changed History.
Description of how you arrived at the final design:
To promote this collection, we have created posters on which we can read the title of a speech. Each letter has been designed to show an event so that reading the entire title we chronologically watch what the speech has changed in our History, making us measure the impact of its text
Indication of how successful the outcome was in the market:
After the launch of the campaign, Editions Point customers started to ask specifically for the famous speeches special collections. Sales went up by 15% within 2 weeks.