FEDERAÇÃO PORTUGUESA DE FUTEBOL: IBERIAN BID FOR THE 2018/2022 WORLD CUP

Credits & Description:

Category: Small Scale Corporate Identity Schemes

Advertiser: FEDERAÇÃO PORTUGUESA DE FUTEBOL

Product/Service: FIFA WORLD CUP BID

Agency: EURO RSCG DESIGN & ARQUITECTURA

Date of First Appearance: May 2 2009 12:00AM

Entrant Company: EURO RSCG DESIGN & ARQUITECTURA, Lisbon, PORTUGAL

Supervisor: Cristiano Campanico (Euro RSCG)

Project Director: Paulo Frade (Euro RSCG)

Media placement: Identity - presentation press conference - 2 May 2009



Describe the challenges and key objectives

Creation of the ‘2 cultures, 1 attitude’ concept: our warmth, our hospitality, our joy.

Giving visibility to the artistic expression from the two countries, combined with our human warmth in a plastic and fluid visual identity.



Describe the brief from the client

Identity development for the Iberian FIFA world cup 2018/2022 bid.
Creation of an identity that expresses the union of the 2 countries around a common event.
Reflect the cultural characteristics of the 2 cultures.



Describe how you arrived at the final design

Enjoy the best of the cultural identity of both countries.



Give some indication of how successful the outcome was in the market

It was a fulfilling experience for our agency.